It’s Time to Bury Net Promoter Score

It’s Time to Bury Net Promoter Score

The bastardization of Net Promoter Score has now reached fever pitch with even the Boy Scouts of America using the metric to predict future growth. This is not to say that NPS has no place in some selective companies. But for most, Net Promoter Score shouldn’t be used at all – especially small to mid-size B2B providers. 

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